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Marketing Efficiency in Tourism
Coping with Volatile Demand
with Prof. Dr. Peter Keller, Professor Dr. Thomas Bieger, Thomas Bieger, Seppo Aho, Dr. Pietro Beritelli, Dr. Philipp Boksberger, Ed Brooker, Prof. Dr. Richard Butler, Silvia Canali, Manuela De Carlo, Brandon Chan, Elisabeth Fischer, Wolfgang Haider, Barbara Hölzl, Dr. Phuthamadee Katawandee, Prof. Dr. Raija Komppula, Dr. Christian Laesser, Arja Lemmetyinen, Dr. Jamie Murphy, Prof. Dr. Harald Pechlaner, Arvo Peltonen, Prof. Dr. Mike Peters, Dr. Frieda Raich, Jennifer Reilly, Miriam Scaglione, Roland Schegg, Prof. Dr. Egon Smeral, Prof. Dr. Karl Socher, Ulf Sonntag, Dr. Tomasz Studzieniecki, Reima Suomi, Anja Tuohino, Prof. Dr. Lindsay Turner, Dr. Chau Jo Vu, Prof. Dr. Klaus Weiermair, Fabian Widmann, Prof. Dr. Peter Williams, Michael Wüger
Paperback, 262 Pages, Published 2006 by Erich Schmidt Verlag
ISBN-13: 978-3-503-09724-1, ISBN: 3-503-09724-4
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